Back Your Shelf

You already have the audience. Let's turn that trust into income.

You've spent months or years building trust with your people. They watch you, listen to you, and ask you questions. Most creators only earn from that through sponsorships or ads, which leaves the bigger opportunity on the table. We help you capture it.

How the partnership works

  1. We find the fit.

    We look for creators with an engaged audience around a clear topic, and we reach out to the ones we think we can help.

  2. We build the product together.

    You share what you know and what your audience needs. We handle the structure, the sales page and the launch materials, so you don't have to learn funnels or write copy from scratch.

  3. We launch it to your audience.

    You share it with the people who already trust you. We run the launch so the offer is built to convert.

  4. You both get paid on every sale.

    Revenue is split on every sale. We'll walk you through the split on our first call and put it in writing before we start. It's ongoing, not a one-time fee, and you can see what's coming in.

Your content, built around you

We start from one of two places.

A proven product, made yours

We already have tested product structures that work. We adapt one to your topic, your audience and the way you teach, so you don't start from a blank page.

A custom product, built around your audience

We study your content, your comments and the questions your followers keep asking. From that we shape a product your audience is already asking for, then build it around your knowledge.

Either way, the product is personalised to you before it goes anywhere near your audience.

What we do

  • Pick the product format and outline it with you
  • Write the product content so it sounds like you, matching your tone, phrasing and how you explain things
  • Build the sales page, emails and launch materials
  • Set up delivery so buyers get what they paid for automatically
  • Run the launch and track what's working

What we ask of you

  • Share what you know: past content, notes, stories, examples, and the results you've seen people get
  • Review drafts within the time we agree up front, so the launch stays on schedule
  • Be honest with us about your audience, including what they've pushed back on
  • Promote the product to your people in your own words and on your own channels
  • Keep us posted on what your audience says, because their replies make the next version better

Your feedback shapes the final product

We send you drafts. You tell us what feels off, what's missing, and what doesn't sound like you. We revise until it feels like something you'd say on your own channel. Nothing goes live until you've approved it.

The process, from start to launch

  1. We learn your audience and your expertise
  2. We agree on the product and its outcome together
  3. We build the first draft and send it to you
  4. You give feedback, and we refine it until it sounds like you
  5. We build the sales and launch materials, then launch to your audience

What to expect

We aim to have your product ready to launch in about a week once we have your input. Results depend on your audience, the offer, and how consistently it's promoted, so we don't make guarantees. What we commit to is a clear plan and doing our side of the work properly.

Our promise

You stay in control of your expertise and your reputation. We do the heavy lifting on structure, writing and launch, and we don't put anything out in your name that you haven't approved.

Ready to talk?

If you have an audience that trusts you and want to monetise it without building everything yourself, send Hanlu an email.

[email protected]